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Sales & Marketing

Economy Warming with the Weather

Though the risk of a spike in energy prices looms, there's mounting evidence that this time, economic recovery is for real.

Buying a New Car Is a Bet on a Better Tomorrow

A car-shopping excursion is a reminder of why Americans are the world’s most resilient consumers.

Retail Sales to Hold Up Despite Consumer Stress

Look for a lackluster back-to-school season, with shoppers not buying until forced.

Penny Auctions Don't Always Add Up

They promise deep discounts, but you rarely win.

Retail Discounts Are New Employee Perk

Your job could translate into savings on clothes, computers and movies.

Like Internet TV? So Do Your Neighbors

Bringing movies, sports events and more in high-definition could slow connections to a crawl.

Social Media Help for Small Companies

New software services make it much easier to check out what people are saying about you.

Retailers Bank on In-Store Wi-Fi

Go ahead and check out our competition, they say, betting that you won’t bother schlepping to another store after all.

Make Way for Generation Y

How the 77-million-strong Millennials will reshape workplaces and marketplaces in the decades to come.

Retailers Aim for a Head Start on Holidays

Stores’ most important season is bound to be better than last year’s. The question is by how much.

Magazines as Apps

The idea may prove to be a bonanza for publishers.

Generation Y Giving Cars a Pass

The generation gap is a growing, long-term headache for automakers.

E-books: Coming On Like Gangbusters

Many bibliophiles love them. Will they become a lucrative new medium for advertisers?

Automakers Rev Up Sales Incentives

Rebates and 0% financing are in the offing -- but they probably won’t last long.

Slow Start for Back-to-School Sales

Consumers are still saying 'show me the discount' but in the end, they'll stock up.

Facebook's Community Pages
Upset Businesses

The social networking giant is scrambling to address company concerns.

Online Daily Deals Help Firms
Gain Traffic

E-mailed promotions lure new customers with big discounts

Supermarkets: Mergers Ahead

Consumers will actually benefit from a new wave of consolidation, driven in part by Wal-Mart's gains.

Higher Prices Won't Deter
Apparel Shoppers

Retailers -- except at the bottom end -- can look forward to brighter prospects.

Online Privacy Wars Heating Up

More measures to protect consumer data are in the works in Washington.

Credit Card Micropayments
About to Surge

A 50¢ credit card charge to read an article online? A buck to skip the cash register? It’s coming soon.

Technology, Recession Changing
Marketing Forever

Companies have more ways than ever to reach customers.

Smart-Phone Advertising Helps
Small Firms Grab Business

Services that target ads and offers to customers around the corner offer a new inroad.

Hints of a Rebirth for
Commercial Real Estate?

Investors are taking an interest in commercial real estate, primarily apartment and office buildings. Retail space -- not so much.

Franchises Getting Upper Hand
Over Independents

It's a trend that economic hard times are accelerating, as franchisees snap up hard-to-get financing.

No More Instant Credit at the
Cash Register?

New Federal Reserve rules will make it harder for retailers to extend credit on the spot.

TV Ads Worth Watching?

Cable operators and advertisers believe their long-sought Holy Grail of interactive ads is in reach. But will viewers play along?

Holiday Retailers Take a Different Tack

Cost cutting and lower wholesale prices should help merchants turn a profit, even though sales volume won’t give them much to cheer about.

A Temporary Lift for Retail Sales

Buoyed by the federal cash for clunkers program, late summer retail sales also reflect consumers’ improved outlook.

Retailers Feel CIT’s Pain

The impact on holiday sales could hamper the recovery’s start.

Last Retailer Standing Wins

The current shakeout will boost the fortunes of chains that survive.

Today's Video More Videos >>

Getting a Grip on Student Loan Debt

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